The E-Myth Revisited MASTER MIND
The E-Myth Revisited dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. It walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. The E-Myth Revisited then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, it draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited and participated in The Master Mind, you will truly be able to grow your business in a predictable and productive way.